Websites for fitness instructors
Websites for personal trainers that fill your diary
You’re great at helping people get fitter. You shouldn’t need to be a web designer too. We build friendly, fast websites for personal trainers and fitness instructors that make booking a session effortless.
- Online booking and payments
- Instagram-friendly design
- Health data handled properly
What your website needs to do
From first scroll to first session
Most of your future clients will find you on their phone, often after seeing you on Instagram. Your website should make it easy to say yes.
Rules, badges and trust
Health information needs extra care
When clients tell you about injuries, conditions or medication in a PAR-Q or consultation form, that’s health data, which UK GDPR treats as special category data. It needs a clear lawful basis, explicit consent where appropriate, and secure handling.
We build your forms so that health information is sent securely, stored only as long as necessary and explained in your privacy notice. Showing your qualifications, CIMSPA membership and insurance also helps clients feel safe choosing you.
What your customers type into Google
These are the kinds of searches we plan your pages around, alongside your town and service area:
- personal trainer near me
- female personal trainer
- online personal training
- menopause fitness coach
- small group training
- fitness classes near me
- PT packages prices
- strength training for women over 40
Our recommendation
Launch, with booking built in
Most personal trainers start with Launch (£3,450 + VAT) plus online booking. Coaches selling online programmes often move up to Growth.
Questions we’re often asked
Do I need a website if I’m on Instagram?
Yes. Instagram is great for being discovered, but a website is where people check you’re credible, see prices and book. It also helps you appear in Google when people search for a trainer nearby.
Can clients book and pay on my website?
Yes. We set up booking with online payment, deposits or packages, plus automatic reminders that cut no-shows.
How should I handle health questionnaires?
Health information is special category data under UK GDPR. We build secure forms, explain why you need the information, and make sure it isn’t kept longer than necessary.
Can I show client transformation photos?
Only with clear written permission from the client. We can add a simple consent step to your process and display results respectfully.
Let’s get your diary full
Tell us about your business and where you work. We’ll show you what a better website would look like and what it costs.
Prefer to talk? Call Stephen on 07921 866754.